Expert of the State Council Special Allowance, Executive Dean of the School of Journalism and Communication of Beijing Normal University, graduated from Renmin University of China in 1989, and Ph.D. in Law (Journalism). Professor, doctoral tutor. Member of the Discipline Review Group of the Journalism and Communication Committee of the Academic Degrees Committee of the State Council. [2] Professor Yu, Executive Dean of the School of Journalism and Communication, Beijing Normal University, as a leading figure in the field of media economics in China, has made tremendous contributions to discipline construction and curriculum construction. In recent years, Yu Guoming’s main research areas have focused on online public opinion. In the areas of monitoring, big data mining, media economy and social development, the “Chinese Social Lyrics Blue Book Series” and the “China Media Index Blue Book Series Report” were published. He also introduced cognitive neuroscience into the biography.